This story first appeared on Roadtrippers in July 2019.
Today it feels as though everyone lives digitally—always buried in their phones, frantically scrolling and tapping. Despite this, the number of visitors to U.S. public lands has steadily increased year over year. In fact, according to a report released by the Center for Western Priorities (CWP), more than 290 million people visited national public lands in 2018—that’s more than the number of people who visited zoos and aquariums, watched the Super Bowl, or attended every 2018 NFL, NBA, and MLB game combined.
It sounds somewhat counterintuitive, but thanks to social media and our instant access to information, people are now learning about places that, just a few years ago, they never knew existed. The secret is out: Spending time in beautiful, wild places recharges the human spirit.
There’s another secret that isn’t as widely shared or seen on the Instagram explore page: As more individuals get out and experience the outdoors, they leave more traces of their visit behind. And these traces largely come in the form of trash.